Tulane's purpose is to create, communicate and conserve knowledge in order to enrich the capacity of individuals, organizations, and communities to think, to learn and to act and lead with integrity and wisdom. Email: lypham@mobiscale.com (Personal, for emergency) Phone: 408-837-2838 (For emergency only) Communication Policy. I will allow missing up to 2 classes without any penalty. This course examines our present-day marketing system from a managerial point of view and has a current events component to help emphasize the marketing principles in today’s business world. Please know that if you choose to confide in me I am mandated by the university to report to the Title IX Coordinator, as Tulane and I want to be sure you are connected with all the support the university can offer. A complete description of the Honor Code, violation definitions with emphasis on plagiarism, and disciplinary procedures and actions can be found at the following site: http://tulane.edu/college/code.cfm. platform are completely free of charge. At the conclusion of the course… Through this course, students also acquire skills to design marketing strategies of SMEs. Marketing Principles is the foundational course for all pathways in Marketing Education. Course Description … You can add any other comments, notes, or thoughts you have about the course structure, course … If I feel your electronic device is disrupting the class or my lecture, I’ll ask you to put the device away or excuse yourself from the class. Location: First floor of the Mechanical Engineering Building, #14, Uptown, Web Page: http://www2.tulane.edu/advising/tasc/peerlearningsupport/writing.cfm, Tulane University recognizes the inherent dignity of all individuals and promotes respect for all people. To be successful in a PCM course you must be disciplined to set a time to study the course … Email: liuy@fiu.edu (best way to reach . Course Resources: Esse n t i a l s o f M a r k e t i n g e d i t i o n 3 b y L a m b , H a i r , a n d M c D a niel … The lectures are interactive and designed to discuss and explain the principles and applications of the chapter. Please do not hesitate to ask if you need help finding one. Course Project: Digital Marketing Consulting Project. For this reason, it is important for you [the student] to, How to Access your 4LTR Course (SLAM-3030), http://registrar.tulane.edu/academic-calendar. Campus: UptownLocation: Newcomb Hall Rm 115Day & Time: Tuesday 6:00-9:00pmCRN: 82344Credit Allotment: 3 credit hours, Email: glenaz@tulane.eduPhone: 504.322.4660 (cell)Office Hours: by appointment or, Tue 4:00-5:30 (Gibson 125)Wed 4:00-5:30 (Elmwood), Course Description and Learning Objectives. that schedule. Marketing Principles addresses all the ways in which marketing satisfies consumer and business needs and wants for products and services. This means talking with your instructors about what minimum technical requirements (software and hardware) will be required should your class move online or a student's personal needs dictate. To add some comments, click the "Edit" link at the top. Principles of Marketing – BUSI 330. syllabus The syllabus page shows a table-oriented view of the course schedule, and the basics of course grading. The objectives of this course are to acquire the key concepts about marketing, the way a company manages its relationship with consumers and elaborates its offer in order to optimise its position in a competitive environment. They need to be good at public speaking, communication, analytical thinking, creativity, negotiating, stress management and possess good technology skills. Proctored Exams/Online Instruction: Students should be aware and plan ahead for the possibility of having to complete all courses and/or exams online or in a proctored environment. I will take attendance at the end of the class, so if you leave early unannounced, you will be considered absent for that class. Fees. … All courses in our Any and all of your communications on these matters will be treated as either “Confidential” or “Private” as explained in the chart below. If you’d like to take notes on the course topics, I can reluctantly make an exception, but I can tell when you are watching videos, checking email, listening to music, or surfing the web. Week 1. Courses are available under a Creative Commons Attribution 4.0 Unported license. This microcredential will introduce you to the core principles of marketing – covering offline and digital perspectives. Learn More. – It is important to follow the modules in Canvas to read the necessary chapters and other supplemental work. Subjects covered include consumers, market research and target … As this is an online course … A basic understanding of the role and scope of responsibilities facing contemporary marketing management. COURSE’SYLLABUS:’MKT’2100’Principles’of’Marketing’ Winter2015,16,Online! In addition, this course was also ranked in the top five courses across multiple MOOC providers. Counseling & Psychological Services (CAPS)    (504) 314-2277 or The Line (24/7)    (504) 264-6074, Case Management & Victim Support Services     (504) 314-2160 or      srss@tulane.edu, Tulane University Police (TUPD)     Uptown - (504) 865-5911     Downtown - (504) 988-5531, Sexual Aggression Peer Hotline and Education (SAPHE)     (504) 654-9543, Title IX Coordinator     (504) 314-2160     msmith76@tulane.edu, Once the course begins, the syllabus may not be changed in a substantial manner. Assessment and certificate. MKTG101 - INTRO TO MARKETING (Course Syllabus) The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. Course Syllabus Course Name: Principles of Marketing Term and Session: 20161 Course ID: MAR1011 Reference Number: 524295 Table of Contents Faculty Contact Information Class Activities Course Description Class Schedule General Course Outcomes Grades Prerequisites and Corequisites Policies and Procedures Methods of Instruction Technical Resources Textbook and Materials Help Desk … Course Syllabus Principles of Marketing 300-WS1 ONLINE-Winter Session Dec. 16, 2019- Jan 5, 2020 GENERAL INFORMATION Instructor: Chris J. Jump to Today. Course Objectives This is the foundation course on marketing. Principles of Marketing course. Course Syllabus Principles of Marketing 1128-MAR3024VC1128-89905 : GENERAL INFORMATION • IMPORTANT INFORMATION • COURSE DETAIL • COURSE CALENDAR: GENERAL INFORMATION : Professor Information: Instructor: Dr. Jonathan N. Goodrich. Principles of Marketing Fall 2020 Schedule ... For each course, the course syllabus will document the amount of in-class (or other direct faculty instruction) and out-of-class work required to earn the credit hour(s) assigned to the course… Under extreme circumstances, exceptions to this policy may be arranged by consulting with me. This also includes … The Final Project Assignments and Quizzes are listed in the Assignments Summary below and Canvas will remind you when they are due. Phone: (305) 348-2571. Course Syllabus MRKG 1311 –Principles of Marketing Catalog Description: Introduction to the marketing mix functions and process. Principles of Marketing is not just about textbook learning: it challenges students to use their critical/creative skills in all aspects of Marketing, not just those covered in this course. Spring 2017 Hello Class, I look forward sharing a great introductory course in the principles of marketing this semester. Content Rating. Except in extreme circumstances, involving imminent danger to one’s self or others, nothing will be shared without your explicit permission. This course examines our present-day marketing system from a managerial point of view and has a current events component to help emphasize the marketing principles in today’s business world. Marketing Principles is the foundational course for all pathways in Marketing Education. Respect – Show respect to me and your fellow classmates when providing comments to our discussion during class. Course Syllabus. First, read the course syllabus. Someone who wants to work in marketing … Your group will develop and present a Marketing Plan for a company, product or service, or new strategic focus. Marketing is the core of an operating business. It aims to build students’ understanding of the marketing process and principles. Marketing entails planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. If you are going to be late or miss class, please text or call me as common courtesy. Course Syllabus. If these times are not … This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. Attendance, In-class Assignments & Participation (5%). Course Syllabus. Principles of Marketing, Section 6 Page 3 make sure to have a trusted teammate pick the as All teams are required to have a group meeting that is observed by one of the PRP staff members prior to September 20th. Online Courses in Marketing and Marketing Certifications. The Course Schedule lists the topics each class will cover, the required readings to be completed prior to class, and the final project assignments and quizzes that are due. Course Summary: Date Details; Prev month Next month December 2020. By completing this course, you are entitled to a free Calango Free Online Courses Welcome to Marketing Principles course, we are delighted to have you here. Any student with a disability in need of course or examination accommodations should request accommodations through the University’s Office of Disability Services (ODS) located in the Mechanical Engineering Building. Participation - Students are expected to take part in class discussions and present assignments to the class. This also includes … **The Professor reserves the right to change this syllabus at any time. This course is designed to serve as an introduction to the basic principles of marketing, practices, and the application of these practices. Orientation for PCM Principles of Marketing: PCM courses are designed for anyone, who has scheduling problems, work-scheduling that conflict with normal class times, or any reasons they may have. CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 10/27/2020. Office: RB 304A. Course Description. Course Objectives. While not graded, it is worth 10 points toward your final course grade. It starts with identifying and measuring consumers' needs and wants, assessing the competitive environment, selecti… good idea to also schedule your study time in advance and try as best as you can to stick to It is disrespectful to me and to your fellow classmates. There is a total of 11 quizzes, but I will only count the top 10 grades when calculating your final grade. Please make sure you are cleared financially for this course asap. COURSE SYLLABUS Principles of Marketing ONLINE Fall 18 BMK -201- 3 credit hours Professor: Sue Lugli Office Location: Wheaton Hall, Room 313 Office Hours: Tuesday 10:00 am – 12:00 pm, Wednesday 3:00pm - 6:00pm, Thursday 9:30am - 11:30am and by appointment Office PHONE (860) 343-5840 Office e-mail: SLugli@mxcc.edu (THIS IS THE BEST WAY TO CONTACT ME or in the ask me a question area … Understand key terms, topics and concepts in marketing. Each week, you will have the opportunity to present an article, video, advertisement or experience you had relating to the marketing concepts we are discussing. Cancel Update Syllabus. We will begin with the basics of marketing. Participation in these exercises during class is required and is considered as part of your Attendance grade. CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 10/27/2020. If you (or someone you know) has experienced or is experiencing these types of behaviors, know that you are not alone. Course Syllabus Unit 1: The Definition and Principles of Marketing We will begin with the basics of marketing. There is no instructor or predetermined However, the faculty member may adjust the order in which course material is presented, as the need arises. ** COURSE DESCRIPTION This course examines the basic marketing principles practiced by modern organizations including product … The Writing Center is a free tutoring service that provides students with assistance on papers in the English language for most Tulane undergraduate courses. Students will learn how to Topics covered include the functions, principles… Please follow this link to see the entire Course Schedule. See this page for resources and guides on who to use references for your assignments and presentation. It is an organizational philosophy and a set of guiding principles for interfacing with customers, competitors, collaborators, and the environment. Online Course Syllabus Template . 94 %(9,123 ratings) Week. Understand and apply marketing … I will respect your time by being prepared to lecture on the selected topics, updating relevant information on Canvas in a timely fashion, and providing feedback on your progress in the course. Create and use a mission statement, SWOT analysis and SMART goals. Tulane Writing Center serves all undergraduate students in all disciplines where writing is assigned. However, I attempt to reserve Sunday for my family and other activities. Module 4: Marketing Strategy Why It Matters: Marketing Strategy; Alignment of Marketing Strategies; Marketing Strategy Mechanics; Strategic Planning Tools; Examples of Corporate Strategies; Customer Relationships; Putting It Together: Marketing Strategy; Assignment: Marketing … It's a Course … Please follow this link to see the entire Course Schedule. While learning styles can vary considerably and any particular student will The project consists of Project Assignments and a Final Oral Presentation to the class. If you do not deliver the approved accommodation form to me, I will not know you have been approved to receive accommodations and will have no basis for providing those accommodations. All assignments and projects must be typewritten and should be in APA or MLA format. Principles of Marketing – BUSI 330. Course Title: Principles of Marketing Course code: MKT 241 Credit hours: 3. Instructor: Ly-Huong T. Pham, MBA, PhD. Create and present the components of a working marketing plan. We’ll rely on the power of design thinking and using a user-centric focus to drive successful online marketing strategies and campaigns. Conversations are kept as confidential as possible, but information is shared with key staff members so the University can offer resources and accommodations and take action if necessary for safety reasons. 1 Syllabus: MKTG 102A Introduction to Marketing The School of Business St. Thomas Aquinas College Michael Murphy, Dean Course Description: This course is designed to provide students with a broad background on the nature and scope of marketing … Emphasis is placed on the integration of marketing principles into an organized approach for decision making., A basic understanding of the role and scope of responsibilities facing contemporary marketing management. That is, if you are watching videos on your tablet or texting with friends, you will receive a “zero” for attendance even though you were physically present. Resources and support are available: you can learn more at titleix.tulane.edu. See this page for resources and guides on who to use references for your assignments and presentation. Through an exploration of best-practice marketing approaches, you’ll enhance your marketing knowledge, improve your professional decision-making, and adapt your approach to solving business challenges, whatever your role or sector. COURSE SYLLABUS PRINCIPLES OF MARKETING BUS 2810 3 semester hours credit COURSE INFORMATION Course Description: The course is a study of the fundamentals of marketing. Complete a course and earn a certificate for free, no hidden costs, forever! For this reason, it is important for you [the student] to check your Tulane.edu e-mail account and Canvas on a regular basis so you are informed of any changes to the course syllabus.Syllabus Changes. Describe the elements of the marketing mix (4Ps of marketing): Product: Explain the use of product mix and life cycle in a marketing strategy. Course Syllabus Principles of Marketing MRKG 1311 Semester with Course Reference Number (CRN) Spring 2017/ 8 Week Term/ Distance Education CRN: 19025 Instructor contact information (phone number and email address) De Juana M. Williams (713) 718-6257 dejuana.williams@hcce.edu Office Location and Hours this course. You are required to present 2 MIRL during the semester. Drop Lowest Score) - 50% (5% each). As such, Tulane is committed to providing an environment free of all forms of discrimination including sexual and gender-based discrimination, harassment, and violence like sexual assault, intimate partner violence, and stalking. BAS 282 - Principles of Marketing Introduces marketing functions as it applies to various types of business organizations with attention to the marketing concept, including the marketing mix of product, price, promotion, and distribution decisions; international marketing; and social responsibility. You must notify me in advance by calling or contacting me via email. Principles of Marketing is not just about textbook learning: it challenges students to use their critical/creative skills in all aspects of Marketing, not just those covered in this course. certificate. Promotion / Advertising: Describe the role of advertising and public relations in marketing a product or service. However, the faculty member may adjust the order in which course material is presented, as the need arises. In-Class Participation - various during the semester. Course Description: This course will explore the basic principles of marketing and its role in business. Marketing “In Real Life” (MIRL) - 2 MIRL per semester (10%). © 2020 Calango Courses except as otherwise noted. Not participating will result in a ZERO for the assignment. 1 Course Syllabus Principles of Marketing Spring 2016 MKTG 3010 – 004: T/R 2:40pm – 4:05pm 3 Credit Hours (Last updated: 1/5/2016) Instructor: Dr. Tracy Cosenza Introduces marketing functions as it applies to various types of business organizations with attention to the marketing concept, including the marketing mix of product, price, promotion, and distribution decisions; international marketing; and social responsibility. The Project Assignments are to be submitted via Canvas for review, and your group should be ready to present and share in class. Marketing Principles Syllabus Principles of Marketing 2.0. Digital marketing consulting project is an experiential learning component of this course. Any student behavior that indicates a lack of academic honesty and integrity is considered a violation of the Tulane University Honor Code. Define the term marketing and explain its role and importance in an individual firm and the overall economy. There is no cost to access and enroll in this course. You examine marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Syllabus Description: Show Course Summary. You can share an article from the internet, newspaper, periodical, or magazine; a video or advertisement; a social media campaign; or, a personal experience you had. We recommend that you work through the course at a pace that is Marketing is the core of an operating business. Marketing Principles addresses all the ways in which marketing satisfies consumer and business needs and wants for products and services. MKT 331 MO/OA - 2016-20. course grading. I will place a highlighted overview of the concepts we will review in class and from the text on Canvas. Then, enroll in the course by clicking "Enroll me in this course". Expectations of this Course: This is an online course, meaning that most of the course work will be conducted online. The schedule of Quizzes can be found in the Course Schedule. Syllabus - What you will learn from this course. Only one (1) MIRL per student per class and there is a maximum of 5 students presenting each class, so don’t wait until the final weeks to share your knowledge! I do understand y'all have other lives, jobs, family, etc., so if you need to miss a class or leave early, please let me know ahead of time as a courtesy. Identify and classify marketing segments and targets, demonstrating the use of marketing research techniques. BAS 282 Syllabus 5 hours to complete. Groups must attain instructor approval of project topic. Fax: (348) 348-3792. Upon satisfactory completion of this course, students will be able to demonstrate comprehension and application of the following skills: MKTG 10: Student Edition, ISBN: 978-1-337-14842-9, Lamb, MKTG 10 Online (included if you purchase new MKTG 10 book, but not required), Student Registration URLCoursemate Key: 4LPP-Q15P-MFLBInstructions for Students: How to Access your 4LTR Course (SLAM-3030), 1) Engagement: Attendance, In Class Participation and Marketing “In Real Life” (15%). Since the quizzes are on-line, you will have access to notes, videos and readings on Canvas and are required to take the quiz before the next class. Email: Please use Blackboard Messages . Every class missed after two will be a half-grade deduction. The syllabus page shows a table-oriented view of the course schedule, and the basics of You will then see the learning materials and instructions on how to use them. Understand the importance of strategic marketing and know the basic outline for a marketing plan: Analyze the external environment to identify opportunities or challenges to a business. This Principles of Marketing Syllabus Resource & Lesson Plans course is a fully developed resource to help you organize and teach the principles of marketing. Free online courses made easy. Please do this as soon as possible. Jump to Today Information Syllabus. This Principles of Marketing Syllabus Resource & Lesson Plans course is a fully developed resource to help you organize and teach the principles of marketing. Emphasis is placed on the integration of marketing principles … Office Hours: F, 5:00-6:00PM and by appointment. You must submit the MIRL as an assignment via Canvas and present it to the class to receive credit. you will start and when you will complete the course. take hours to complete this course. comfortable for you and allows you to make regular (daily, or at least weekly) progress. structure, course policies or anything else. It starts with identifying and measuring consumers' needs and wants, assessing the competitive environment, selecti… It is an organizational philosophy and a set of guiding principles for interfacing with customers, competitors, collaborators, and the environment. Please read the selected chapters prior to coming to class (for the chapters with asterisks *, only certain sections will be covered). Throughout the course, there will be In-Class Exercises and Assignments based on the lecture topics and your Final Marketing Plan Assignments. Principles of Marketing course and will be evaluated by a comprehensive departmental exam during the final exam period. Place / Marketing Channels: Identify different marketing channels and develop distribution strategies. Design Thinking for a Digital WorldOur foundation for everything online is seeing all our brand touchpoints through our users’ eyes. Subjects covered include consumers, market research and target markets, feasibility analysis, products, promotion, channels of distribution, pricing, international marketing and use of technology in marketing. Black Matters: Introduction to Black Studies, Market Segmenting, Targeting, and Positioning, Using Marketing Channels to Create Value for Customers, Using Supply Chains to Create Value for Customers, Integrated Marketing Communications and the Changing Media Landscape, Public Relations, Social Media, and Sponsorships, Customer Satisfaction, Loyalty, and Empowerment. You can add any other comments, notes, or thoughts you have about the course Includes identification of consumer and organizational needs and explanation of environmental issues. I do my best to make the classroom fun and engaging. A 3‑credit course requires at least 5 hrs preparation outside the classroom. 2) Final Marketing Plan Group Project (Final Presentation - 25%; Assignments – 10%). Timeliness – Class officially starts at 6:00pm and ends at 9:00pm. syllabus: HTML Editor Rich Content Editor. Syllabus. The majority of class time will be spent in lecture discussing the various solutions to marketing cases by the application of marketing principles. There are no extra-credit assignments: Semester grades will be based on the following scale: The Tulane Academic Calendar with college deadlines and dates is listed here: http://registrar.tulane.edu/academic-calendar. Proctored Exams/Online Instruction: Students should be aware and plan ahead for the possibility of having to complete all courses and/or exams online or in a proctored environment. Click Unit 1 to read its introduction and learning outcomes. You do not need to respond to outreach from the university if you do not want.". There is no cost to access and enroll in this course. Students develop an understanding of the functions of marketing … Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera … Online Courses in Marketing and Marketing Certifications Someone who wants to work in marketing needs to have certain skills. - 3:00p.m. The basis for grade determination and the date of final the examination cannot be changed. For in-class exercises and presentations, please be present and on-time. Your semester grade will consist of the following. The Project Assignments are the building blocks of the final presentation and due dates are meant to keep your group on schedule. As a professor of mine used to say, “the poorest quality opinion is the one left unvoiced”, so please do not hesitate to voice your opinion and questions. While I may challenge you to defend your opinion or comment, please understand I do so to encourage precision in thinking and argument quality, and not because I do not like you or disagree with your opinion. Please give me a copy of your approved accommodation form from ODS so that I can arrange for the accommodations. The study of the system of activities that constitutes marketing … If make-up work is necessary, it must be completed before the next class. Late Assignments will be docked 3 pts for every week they are not submitted. - 10:30 A.M or by appointment Office PHONE (860) 343-5840 Office e-mail: SLugli@mxcc.edu **The Professor reserves the right to change this syllabus … Excused absences still count as absences. If you are admitted to the full program, your courses count towards your degree learning. Course Description. Unit 1: The Definition and Principles of Marketing. schedule to follow. Make-up work - Make-up work for quizzes and other graded assignments can be arranged by consulting with me advance of the due date. During the week, I usually respond to your questions within 24 to 48 hours. Course Syllabus Page. Online … By completing this course, you are entitled to a free Calango Free Online Courses certificate. Class attendance is mandatory and is calculated into your final grade. Missed after two will be In-Class exercises and presentations, please text or call me as common courtesy a manner! Methods, practices, and distribution of ideas, goods, and the application of these practices a..., PhD this semester marketing entails planning and executing the conception, pricing, promotion, the. The principles of marketing course Description: introduction to the basic principles of marketing and explain a variety of objectives... The MIRL as an assignment via Canvas for review, and your fellow classmates will explore the basic of! 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